Advertising With Us.

Remember that tagline from the movie, Aliens — In space, no one can hear you scream? Well, it seems many businesses feel this is true of cyberspace too… especially if you are trying to reach the persnickety Aussie fisho!

We hear you, however… and we feel your pain. That’s why we think you need Fishotopia.

Fishotopia is the online home of Starlo & Jo, Australia’s best-loved fishing couple. It’s also the most entertaining & informative online hangout for Aussie anglers.

The audience of values quality over quantity… which is great,  because SO DO WE! We do not work to attract useless sets of eyeballs simply to boost meaningless metrics. We only seek to attract keen, genuinely interested eyeballs… the very sets that your product needs in order to get a stronger ROI.

Advertising opportunities exist in our public (non-membership) domains and in our monthly eZine. For more details, see our spec sheet here.

Advertising Terms

  • Advertising is only available on the public (free) domain of There is no advertising space available in the Membership areas.
  • River & Sea Pty Ltd (trading as Fishotopia) reserves the right to cancel or reject advertising deemed not to be in keeping with our professional aims.
  • River & Sea Pty Ltd (trading as Fishotopia) reserves the right to reject advertising that contravenes any existing contract between River & Sea Pty Ltd or its Directors and any other entity. Such a decision will be notified in writing before an advertising contract is entered into.
  • If applicable, advertisements must comply with the guidelines for advertising as issued by the Advertising Standards Bureau.
  • All advertisement and final artwork must be received and approved by us two weeks (14 days) before publishing.
  • River & Sea Pty Ltd (trading as Fishotopia) is not liable for any loss or damage incurred by an advertiser as a result of any failure or delay in the display of an advertisement.
  • Advertisers are required to pay in full prior to appearance of any advertising on our website.
  • Where an advertisement is not published through no fault of River & Sea Pty Ltd (trading as Fishotopia), the advertising fee that has been paid will be refunded.
  • There is a limit to the number of advertisements we allow on our website. Special advertisement positions can be booked upon request, subject to availability.
  • We reserve the right to remove your advertisement without refund if in our sole opinion we believe you have or may bring the reputation of River & Sea Pty Ltd (trading as Fishotopia) into disrepute.